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So, who are we? What is 8 Seconds?

Over 50% of websites lose guests within the first 8 seconds… The golden rule of the Internet, the amount of time your site has to convince a visitor to stay… In 8 seconds a potential client will make a decision on the value of your site and therefore your business in relation to their needs.

In today’s world, it seems this web rule of thumb has seeped into all areas of ‘first impressions’ as we become intolerant of anything less than instant gratification. It is essential your impression is made instantly on every level, whether it is through advertising, face to face sales or over the Internet. At all times it is essential that you are not just selling a product or service. You are selling an experience with your business… First impressions last!

8 Seconds is the business creation of Tolita Dukes, who having a passion for efficiency and business presentation on every level, and all things online and technology recognised an opportunity to assist businesses from a marketing perspective. In 2011, Tolita completed her Masters of Business Administration at Deakin University and then when onto complete 12 months in the mining industry in a business development role. With a long history and extensive experience within the Whitsunday tourism industry, customer service for both 8 Second’s clients and client’s clients is at the core of Tolita’s business in every sense. 8 Seconds recommendations are made on firm foundations of combined experience, intelligence, energy and honesty, delivered with an enthusiasm to learn and help our clients realise the aspirations whether they be specific business goals or overall growth.

How good is your first impression?

My skills include:

Marketing, marketing, Sales Guidance & Mentoring
Brand Strategy
Business Plans
Communications/Advertising Schedule

I moved to the beautiful Whitsundays in 1998, I just love it here. During my study at the University of Queensland where I completed my Bachelor of Business, majoring in Tourism Management, the Whitsundays a subject of some of my studies, leading me to move to the area in 1998.

Since, I have worked with in various areas of the tourism industry, including for Fantasea Cruises and Hamilton Island. During this time I wrote a number of tourism awards on behalf of Fantasea, which won a number of Queensland Tourism Awards and two Australian Tourism Awards. At Hamilton, I had the privilege of participating in the Best Job in the World Campaign, an amazing experience which opened my eyes to the extreme reach of the internet – local is now global. During this time I was completed my Masters of Business Administration at Deakin University.

I then extended my skills by taking a role within the mining industry as a Business Development Manager for Salva Resources. After 12 months, I recognised an opportunity to assist businesses within the Whitsundays with marketing activity when they are time poor, lacking the skills, confidence or budget to get results. My aim – ensure impact for all business, in Mackay, Airlie Beach, Proserpine and everywhere in between!

8 Seconds provides marketing expertise as well as introducing the benefits of the digital age. This includes online training and programs, which providing business, time and cost efficiencies in the long term. My fascination for the digital age has also seen me evolve into an online marketing mentor, being able to engage with clients is fascinating. Never before have we had the ability to ‘hear’ from our clients at their leisure, online, at home, after hours, on their mobile device, incredible.

I am driven to learn and grow both professionally & I love helping clients do the same!

Click here to view my full profile on Linkedin..